Social Media and Recruiting: Communication Overload

Here’s a story from in their coverage leading up to Signing Day about how social media has led to information and communication saturation. The writer, Michael Rothstein, does a nice job with an anecdote from Wake Forest recruiting coordinator Ray McCartney, who was around before the days of Twitter and Facebook and now finds himself dependent on social media just to keep up.

Rothstein mentions that social media and communication makes it easier for recruits to gather information and make informed decisions — it’s important to keep in mind that Twitter and Facebook can have positive effects…as long as they’re used correctly. One Michigan recruit created a separate, clandestine Facebook page for his recruitment that he used to speak to coaches and post highlights. On the other hand, the nasty side of social media comes out when recruits de-commit from schools or choose a school unpopular with other fan bases.


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