The Village Voice is cool for very many reasons.
The print and online publication gets its name from Greenwich Village in New York where it is located, a neighborhood that was (and still is, to an extent) known for its artistic population. It places a lot of importance on the arts, and is well known and respected among artists as well as an educated audience.
I like the alternative format of The Village Voice and also the fact that its pieces are usually very well researched and educational (sometimes almost academic, though this might not necessarily be a good thing). It is alternative in another sense that it is non-mainstream and yet not niche either, a place that is difficult for any venture (especially media) to settle in.
And of course, its free, unlike
the New York Times other publications that place a limit on how much you can read online.